Trade Street Jam Co.: A story in every jar

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As a chef of 15 years, Ashley Rouse knows flavor. In 2016, she founded Trade Street Jam Co., which sells low-sugar, vegan jams without compromising taste. Ashley sold her jams online and in local shops, but when the COVID-19 pandemic hit, she shifted her focus to e-commerce. Though Ashley initially worried about the abrupt transition, she soon saw her online orders grow. She uses Google Ads campaigns to attract more customers and Google Workspace products to help manage her growing business remotely.

But for Ashley, it’s about more than just jam — she’s telling a story with every jar and creating a legacy for her daughter, Zola.

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