Promoted: SEAT has taken an unusual approach to this year’s Paris Motor Show. Instead of a traditional press conference, it has created a 4D interactive experience that celebrates the firm’s Barcelona heritage and looks at the new Ateca X-PERIENCE concept. It also has a device that uses neural technology to configure a SEAT Ateca to suit your personality. David McClelland gave it all a try.

For more updates from SEAT at the Paris Motor Show, visit: http://www.autocar.co.uk/car-news/advertising-promotion/promoted-experience-seat-live-paris

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The 2017 Honda Civic Type R concept has been revealed at the Paris Motor Show. The previous generation concept looked exactly like the production car, so expect this one to be the same. What do you think of the scoops and spoilers?

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Promoted: Autocar has partnered with SEAT to bring you special coverage of the Barcelona firm’s stand at the 2016 Paris Motor Show. To find out what’s going on at SEAT’s stand, just watch this video.

There’s more coverage of SEAT’s stand at the Paris Motor Show here: http://www.autocar.co.uk/car-news/advertising-promotion/promoted-experience-seat-live-paris

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Land Rover’s all-new Discovery SUV is lighter, plusher and will come with a four-cylinder diesel engine option

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