www.demoslam.com | Two microbiologists set out to create the world’s first living Google. Try it now: www.google.com

How it was done: E. coli bacteria BL21 LysS are a strain harmless to humans but very useful for growing genes for studies of cancer and AIDS. We have these bacteria in the lab containing these genes important for our experiments. We grew up a strain important for our studies for this Google Ad. What we did was the following. We placed the bacteria into 4 small test tubes containing growth medium for the bacteria. We then added a small amount of common commercially available fluids for each of the Google colors. We then grew the bacteria for four hours in the colored medium. Investigator Clayton Wright then used a sterile Q-tip to plate each of the colored E. coli onto a Petrie dish containing bacterial growth medium in agar. Agar is a starch that hardens to support growth of organisms like bacteria on a solid platform. Clayton wrote the bacteria in the Google logo style. Our concern was that the coloring would diffuse out from the bacteria and not make a coherent Google logo. After an overnight incubation. We found that that did not happen. The coloring stayed with the bacteria quite well, and the Google logo grew out very nicely. We were anticipating doing this many times to get it right, but it came out beautifully on the first try.

Eric Schmidt speaks at DLD in Munich on January 25, 2011.

Note: unfortunately, the video is scrambled for about 5 out of the first 10 seconds. We hope you’ll look past the flaw and enjoy the rest of the video.

www.demoslam.com | Amar’e busts out Google Translate and some new foreign language skills to teach Darrelle Revis a lesson. Try it now: http://translate.google.com

www.demoslam.com | Definition of Posterize; To make someone look like a fool by slamming over them in Basketball. See Darrelle Revis’s video for further examples. Try it now: http://images.google.com

Google Shopper for iPhone lets you find product information quickly by using your phone’s camera. It can recognize cover art of books, CDs, DVDs, and video games, along with most barcodes. You can also speak the name of the product you’re looking for. Use Shopper to make smart decisions about what to buy, what price to pay, and where to buy it. You can star items for later and share them with friends. Shopper also saves your history so you’ll always have the information at your fingertips, even when you don’t have a signal.

www.demoslam.com | Who says that steep hills and shopping carts don’t make for educational tech demos? Try it now: http://www.google.com/mobile/voice-search/