MotorTrend’s Ed Loh & Jonny Lieberman chat with Acura’s Chief Brand Officer – Jon Ikeda! The guys talk to Jon about the future of the brand & the first ever all-electric Acura! Get the full story here ➡️ https://bit.ly/3ozuzlE
2:50 – Acura winning Rolex 24 at Daytona.
7:31 – Jon’s history – growing up in Japan, drawing cars & Hot Wheels sets.
15:05 – Jon’s path to studying car design at Art Center.
29:33 – Internships out of Art Center.
34:20 – Path to Honda – Dave Marek took him to see his first F1 race.
46:50 – FSX 1991 Tokyo Motor Show.
56:22 – Joined Acura in 1989.
01:01:26 – Performance-focused design.
01:13:00 – Made GM of Sales to rebuild the brand in 2015.
01:18:20 – Type S & ZDX.
01:23:35 – Acura Integra Type S, Precision EV Concept, & ZDX Type S – the first all-electric Acura!
01:30:00 – The InEVitable future – “The curve is going to be insane.”
01:34:41 – Concerns about jobs in Japan & Germany.
01:37:05 – What does a performance brand do with autonomy?
01:39:20 – Pricing on Acura Integra Type S. Type R?
01:43:25 – Integra Type S vs Civic Type R.
01:46:23 – Dinner party brand analogy.
01:52:50 – Jon’s personal collection.
01:54:20 – Acura’s first EV!
#TheInEVitable #Acura #EV #MotorTrend
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