Friction Labs: Elevating athletes to new heights

Friction Labs, created and run by climbers Kevin Brown and Keah Kalantari, makes high-quality sports chalk for climbers, weightlifters, and other athletes around the world. Read more about their story: https://economicimpact.google.com/state/co/#friction-labs

In 2021, Google Search, Google Play, Google Cloud, YouTube, and Google advertising tools helped provide $617 billion of economic activity for millions of American businesses, nonprofits, publishers, creators, and developers. Discover the stories behind 52 businesses, nonprofits, publishers, creators and developers included in our 2021 Economic Impact Report: https://google.com/economicimpact

And, since 2017, more than 8 million Americans have grown their businesses and careers with help from Grow with Google’s free training, tools and resources. Learn more at https://google.com/grow

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